Breckenridge Brewery

Seamlessly adding in two new seasonal beers to Breckenridge’s lineup

Strawberry Sky and Resolution Ale are new seasonal beers to celebrate the summer and the new year. Each beer concept needed to capture Colorado's adventurous spirit and Breckenridge's craft beer legacy. My concept sketches were chosen for both packages so I was able to own these projects and see them through from start to finish. I created concept sketches, worked on many rounds of revisions with the client, worked with an illustrator to vectorize the art, and finally collaborated with the Creative Services department to get the files ready for printing. I also created the custom type for Strawberry Sky.

Packaging Design
Type DesigN

My early concept sketches to final art

Final renders and early concept sketches

Agency: VSA Partners

Credits:

Creative Director: Josh Witherspoon
Visual Design: Andrea Dunn
Type: Andrea Dunn
Illustrator: Florian Schommer