Bud Light

Tapping into regional pride

One of my favorite projects I worked on for Bud Light was a series of LED neon billboards that are illuminated major cities in the south as a part of their "Brewed Deep in the Heart" campaign. I created the billboard layout compositions and made many mockups and renderings to show how neon lights could be incorporated. I worked closely with our Creative Services department to make the files ready for fabrication.

Also, as a friend of the crown, my team and I created a limited edition "Dilly Dilly" aluminum bottle to be released summer of 2018. The designs contain easter eggs from Bud Light's viral medieval campaign.

OOH Ads
Marketing Collateral
Packaging Design

Brewed Deep in the Heart

Credits:

Creative Director: Josh Witherspoon
Visual Design: Andrea Dunn
Fabrication: Atomic Props & Effects

Dilly Dilly!

The “Pit of Misery” barcode was probably my best mid-meeting doodle idea yet.

Agency: VSA Partners

Credits:

Creative Director: Josh Witherspoon
Visual Design: Andrea Dunn, Bella Reinhofer, Jimi Geiyer
Fabrication: Atomic Props + Effects