Klaviyo (pre rebrand)

Making data privacy relatable

Data privacy is confusing. We helped Klaviyo create an explainer video targeted towards marketers to help explain why they need to break up with third party data. For the holidays we shared a secret recipe: ownership. After a major rebrand, we then helped Klaviyo with a newly branded explainer video found here.

Creative Direction
Concepting
Storyboarding
Visual Design
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The second video launched during the holidays and focused on the secret recipe for success: ownership of your data. The final direction was baked with a mix of cut outs and mosaic tiles.

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Agency: Someoddpilot

Credits:

Creative Direction: Jeremy Freedberg, Andrea Dunn, Anton Jeludkov
Visual Design: Andrea Dunn, Donna Dimitrova
Animation: Jeremy Freedberg, Dan Langren
Editing: Jeremy Freedberg, Jeff McBride
Project Management: Ellen Evangelides