Airea is a compact air and surface purifier developed by MNML’s in-house venture and incubation team.

As the lead brand designer, I shaped the Airea Wellness brand from its earliest stages, starting with just a product and a logo. I developed a cohesive identity system, designed the website and packaging, designed sell sheets, wrote brand and marketing content, implemented marketing campaigns, and designed an in-person pop-up experience to bring the brand to life. I managed visualization designers to create product renders and motion clips, and led communications with outside packaging vendors.