Chaco Footwear
Expanding upon an iconic brand
Chaco’s “ReChaco” sustainability program stays true to their mission to never let their shoes end up in a landfill. We helped them extend their brand design to a “ReChaco RePair” and a “ReChaco ReWear” program that encourages their customers to repair their worn out shoes or purchased pre-loved pairs. We created drop-off bins complete with a send-in station at the retail stores where Chaco shoes are sold.
Brand strategy
Logo Design
Iconography
Logo Design
Retail campaign
A few early round design explorations that I still enjoy
Agency: Someoddpilot
Credits:
Creative Director: Kara Hamilton
Visual Design: Andrea Dunn, Fredrick Eschrich