Golden Road Brewing

Revitalizing a SoCal icon

Golden Road Brewing came to VSA Partners for a packaging refresh. After many rounds, my original concepts were chosen to move forward with. I was able to see these four cans through from start to finish. I worked alongside designer Eric Pagsanjan in the final stages of the project.

Packaging Design

Some early sketches

Agency: VSA Partners

Credits:

Creative Director: Josh Witherspoon
Visual Design: Andrea Dunn, Eric Pagsanjan
Illustrator: Justin Poulter
Photographs: Golden Road Brewing