Our team was approached to name and create a brand identity for a new ski resort in Keystone, Colorado. The logo design process happened alongside the architectural planning and naming process, so it was challenging to nail down a design without a name or an idea of the architectural style of the resort. Regardless of the name, this new resort needed to feel like the gem of the Keystone mountains and feel synonymous with the spirit of the town. Many moodboards and directions were formed to allow for a name change at any step in the process. My logo design was chosen by the client, but before we could fully develop the brand guidelines the project was put on pause due to the pandemic.