Klaviyo
Bringing clarity to the complex
Klaviyo is a marketing automation platform that digests complex user data into actionable insights. A marketer’s dream come true. But how do we explain all the amazing things it can do with easy to understand visuals? We created an explainer video that breaks down Klaviyo’s powers through user stories and animated graphics.
At the same time, Klaviyo was rolling out a complete visual brand refresh, so I helped establish how their brand would translate to motion, marketing materials, and their online portal. See the videos created before the rebrand here.
Creative Direction
Concepting
Storyboarding
Visual Design
Storytelling through live action and animation
Creating bite-size visuals for complex ideas
Visualizing a rebranded product platform
Establishing the design with type and color
Visualizing the concept of an abstract database was the most challenging part. Here are some other explorations on creating the database cloud.
Agency: Someoddpilot
Credits:
Creative Director: Jeremy Freedberg, Andrea Dunn
Visual Design: Andrea Dunn
Animation: Myra Rivera, Lauren Konig, Jeremy Freedberg, Dan Langren
Editing: Jeremy Freedberg
Project Management: Ellen Evangelides